14
Countries Covered
25+
Years Industry Experience
100+
Brand Partners
1,560+
Brand Database
ENKOES
Explainer · About Us
Who we are and why we built Atypical Beauty
◆ Leadership

The people at the table.

When we sit across from a Seoul brand founder or a LatAm buyer, one of us is always a native speaker.

TK

Tejune Kang

Founder & CEO

Korean-American entrepreneur with 25+ years bridging Asia and the Americas. Background in enterprise tech, AI and beauty distribution. Fluent in Korean and English.

AL

Apollonia Seon Lyu

Head of Korea Operations

Seoul-based. Deep network across K-beauty brands and manufacturers. Handles every brand-side relationship from first meeting to ongoing account management.

JV

Jose J. Vergara

Head of LatAm Markets

Based in LatAm. Long-standing relationships with Aruma, Falabella and regional distributors. Spanish-native, handles all LatAm buyer conversations.

◆ Our Capabilities

What we actually do — every day.

Want to work with us?

Tell us whether you're a brand or a buyer — we'll take it from there.

Get in touch →