◆ v4 Exploration · April 2026

Pick a direction.
We'll build the rest.

Five homepage mockups in two directions — safe/corporate and bold/differentiating. Plus a side-by-side comparison of seven palettes. Your job: pick one direction so we can move to a full high-fidelity build.

How to review: Start with Palette Comparison to feel all 11 options side by side. Then open the five full homepage mockups to see each direction in full context. Each is scrollable top-to-bottom.
◇ Safe Direction — Baby-blue / Corporate

Option 1 — Safe, corporate, baby-blue lean

11 palettes
Start here

Palette comparison

All 11 palettes rendered as the same hero — 7 safe baby-blue + 4 bold. Annotated for Aruma buyers and Korean CEOs.

Open comparison →
Safe pick
Palette F
Chaebol Navy
Full mockup

Chaebol Navy

Navy + gold enterprise. Reads "Samsung subsidiary" to Korean CEOs, "Fortune 500" to LatAm buyers.

Open full mockup →
Palette A
Porcelain Sky
Full mockup

Porcelain Sky

Baby-blue direction. Apple-retail feel with K-beauty blush accent. Lighter and more approachable.

Open full mockup →
◆ Bold Direction — Stand out, not blend in

Option 2 — Bold, memorable, differentiating

Every K-beauty trade firm uses blue. These don't. Trade-off: more polarizing, harder to get universal approval, much higher recall in 30-second pitches.

Bold pick
Palette J
Blackout Gold
Full mockup · Recommended bold

Black + gold + ivory. Reads Sulwhasoo, The History of Whoo, Chanel, Hermès. The luxury beauty language. Highest brand equity of any option.

Open full mockup →
Palette I
Solar Flare
Full mockup · Bold alternative

Saturated orange + cream + charcoal. Energetic, LatAm-coded, memorable. Reads "disruptor" vs "traditional trade firm."

Open full mockup →

What we need from this review

1 · Palette direction
Pick one of the 5 mockups — or request a hybrid (e.g. "Chaebol Navy layout with Solar Flare orange accents").
2 · Structure check
All 5 use parallel audience paths (For Brands + For Buyers). Confirm this is correct vs. a single page.
3 · Tone feedback
Is the proof-first hero the right opener vs. the current "we know your problems" narrative?
My recommendation
If you want zero risk → Chaebol Navy. Korean CEOs trust it instantly. LatAm buyers read "serious firm". No one will hate it. No one will remember it either.
If you want to be memorable → Blackout Gold. It positions Atypical Beauty as a luxury trade house, not a boutique. Same gold thread as Chaebol Navy, inverted to black. My actual recommendation.